24%
off qualifying new equipment*
Equipment Discount
&
3.9%
A.P.R. for up to 36 months*
Financing Available
ON
All New
Bobcat equipment models
Eligible Equipment
Available at Carleton Equipment Michigan locations. See dealer for details.
*B.R.A.V.O. Program disclosure: Up to 24% off applies to qualifying new Bobcat equipment purchases only. 3.9% A.P.R. financing available for up to 36 months on eligible models. Financing subject to credit approval through an authorized Bobcat financing provider. Proof of eligibility required at point of purchase — valid military I.D., DD-214, department badge, NREMT card, or NRP certification. Offer valid on new, never-sold Bobcat equipment through participating dealers only. Cannot be combined with other sale, finance, or special offers. See Carleton Equipment for complete details and program end dates.
Who qualifies for the B.R.A.V.O. Program?
Bobcat created B.R.A.V.O. to recognize the people who keep America safe, moving, and growing. If you fall into any of the categories below, you may be eligible for exclusive savings at Carleton Equipment.
MILITARY
- Active Duty Military (Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force)
- National Guard (Army & Air National Guard)
- U.S. Military Veterans
- Retired U.S. Military
LAW ENFORCEMENT
- Police Officers (Local, State, Federal)
- Sheriff's and Sheriff's Deputies
- State Troopers
- Federal Law Enforcement (FBI, DEA, ATF, U.S. Marshals, Secret Service and DHS)
- Correctional Officers
FIRE & RESCUE
- Firefighters
- Fire Marshals
- EMTs and Paramedics
HEALTHCARE PROFESSIONALS
- Physicians and Doctors
- Physicians Assistants (PAs)
- Registered Nurses (RNs)
- Certified Nursing Assistants (CNAs)
Step 1
Verify Your Eligibility
Check the eligibility list above. If you're active duty, a veteran, a first responder, or a licensed
medical professional, you qualify for the B.R.A.V.O. Program discount on new Bobcat equipment.
Step 2
Contact Carleton Equipment
Reach out to your nearest Michigan location or fill out the quote form below. Our team will walk you
through available models, current pricing, and financing options under the program.
Step 3
Show Proof at Purchase
Bring valid documentation when you're ready to buy — military I.D., DD-214, department badge, NREMT
card, or NRP certification. Discount is applied at time of purchase.
Bobcat B.R.A.V.O. Program
Frequently Asked Questions
Have a question about the B.R.A.V.O. Program? Find answers below or reach out to your nearest Carleton Equipment location.
What is the Bobcat B.R.A.V.O. Program?
The Bobcat B.R.A.V.O. Program — Benefits for Responders and American Veteran Owners — is a way for
Bobcat to give back to the heroes in our community. Bobcat offers a discount of up to 24% off
qualifying new equipment purchases to American Military members as well as first responders,
including law enforcement officers, public safety workers, and medical professionals. To access the
discount, contact Carleton Equipment, your authorized Michigan Bobcat dealer. Proof of employment in
an eligible field is required.
Who qualifies for the B.R.A.V.O. Program?
Bobcat offers military and first responder discounts of up to 24% off new equipment. Eligible fields
include:
- Military: Active Duty (Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force), National Guard, U.S. Military Veterans, Retired U.S. Military
- Law Enforcement: Police Officers (Local, State, Federal), Sheriff's Deputies, State Troopers, Federal Law Enforcement (FBI, DEA, ATF, U.S. Marshals, Secret Service and DHS), Correctional Officers
- Fire & Rescue: Firefighters, Fire Marshals, EMTs and Paramedics
- Healthcare Professionals: Physicians and Doctors, Physicians Assistants (PAs), Registered Nurses (RNs), Certified Nursing Assistants (CNAs)
What equipment is eligible for the B.R.A.V.O. Program discount?
Save up to 24% on qualifying new equipment purchases, including:
- Loaders: Skid-Steer Loaders, Compact Track Loaders, Small Articulated Loaders, Mini Track Loaders, Wheel Loaders (Large and Compact), Backhoe Loaders
- Excavators: Compact Excavators, Large Excavators
- Tractors: Sub-Compact, Compact, Utility, and Articulating Tractors
- Mowers: Zero-Turn Riding, Stand-On, and Walk-Behind Mowers
- Other: Toolcat Utility Work Machines, Utility Vehicles, Turf Renovation Equipment, Light Compaction Equipment, Attachments and Implements
Does Carleton Equipment offer the B.R.A.V.O. Program?
Yes. As an authorized North American Bobcat dealer, Carleton Equipment is fully authorized to
process qualifying sales with the B.R.A.V.O. Program discount. We have 7 Michigan locations —
Chesterfield, Coldwater, Grand Rapids, Howell, Kalamazoo, Livonia, and Saginaw — and our team can
walk you through the process at any branch. Fill out the form below or contact your nearest location
to get started.
Is documentation required to claim this discount?
Yes. You must show proof of employment in a qualifying field at the point of purchase.
- Military Members: Valid military I.D., Leave & Earnings Statement (LES), or Certificate of Release or Discharge from Active Duty (DD-214)
- First Responders, Law Enforcement & Medical Professionals: Qualified department I.D. or badge, National Registry EMT Card (NREMT), or National Paramedic Certification (NRP)
Can this discount be combined with other offers?
No. The B.R.A.V.O. Program discount cannot be combined with other sale, finance, or special offers.
Contact Carleton Equipment for details on what's currently available alongside the program.
How often can the B.R.A.V.O. Program discount be used?
Eligible customers can receive the B.R.A.V.O. Program discount on all qualifying purchases without
a quantity limit. Each transaction requires valid proof of eligibility.